Meet Melbourne-based label Unreal Fur

UNREAL FUR

A family-owned label based in Melbourne, Unreal Fur is changing the game when it comes to creating timeless, elevated and most importantly cruelty-free fashion. With a mission to end the use of real fur and animal products within the fashion industry, their designs are made entirely with vegan materials keeping quality and longevity in mind. 

FEATURED COLLECTION: HIDE & SEEK

Currently, we’re swooning over their newest animal-friendly ‘Hide & Seek’ collection featuring a range of faux-furs, puffer styles and quilted jackets. The collection pays homage to the Creative Director's Golden Retriever, Huxley. If you take a closer look, you'll notice his silhouette featured on patterns and prints throughout the collection. 

You can shop the Hide & Seek collection here.